“To make this ‘Just Walk Out’ technology possible, the Amazon Go stores constantly collect and use customers’ biometric identifier information, including by scanning the palms of some customers to identify them and by applying computer vision, deep learning algorithms, and sensor fusion that measure the shape and size of each customer’s body to identify customers, track where they move in the stores, and determine what they have purchased,” it says.Īn Amazon spokesperson said that its stores did not use facial recognition technology, and claimed that the technology used to distinguish shoppers did not constitute biometric technology.

The lawsuit says that Amazon only recently put up signs informing New York customers of its use of biometric recognition technology, more than a year after the disclosure law went into effect. It opened its first New York location the following year, and has 10 stores, all in Manhattan, according to its website.

The company monitors visitors’ actions and charges their accounts when they leave the store. Thanks to a 2021 law, New York is the only major American city to require businesses to post signs if they’re tracking customers’ biometric information, such as facial scans or fingerprints.Īmazon introduced its Go stores in 2018, promising that customers could walk in, take whatever products they wanted off the shelves and leave without checking out.

In a class-action suit, lawyers for Alfredo Perez said that the company failed to tell visitors to Amazon Go convenience stores that the technology was in use.

Amazon did not alert its New York City customers that they were being monitored by technology that tracks their bodies’ shapes and sizes as well as their palm prints, a lawsuit filed Thursday alleges.

Mighty vibe amazon